Pairwise believes healthy food should be affordable, convenient, and sustainable. We believe gene editing can be used to accelerate plant breeding and to harness the natural diversity in agricultural crops to address global food challenges. We are bringing the benefits of these new innovations both to producers and directly to consumers through the produce aisle of their local grocery store. Located in the Raleigh-Durham metro area Pairwise was formed in 2017 and has plans to recruit and hire 100 employees over the next year to help meet our aggressive product development goals.
Pairwise is looking to hire a Communications & Marketing Lead that will position the company as industry leader. This includes developing and executing corporate and product communications strategies across a variety of channels, while developing and ensuring adherence to brand guidelines and regulatory requirements. This person will engage the agricultural industry and the public with the goal to help them better understand and support products that have been developed by improving plants with CRISPR technology. The individual will direct Pairwise’s external face, including media and industry relations, as well as working internally to coordinate the communication aspects of the various projects.
In addition, the ideal candidate will provide product marketing support during the initial R&D phases leading up to commercialization. This includes initiating and coordinating market research, opinion surveys, and agency relations. Suggests changes in strategy and/or products to respond to market conditions. Develops and implements marketing strategies to meet organizational goals and the strategic plan